I'd like to give you a little piece of light about yourself: You are good. Social and environmental responsibility shouldn’t be driven by guilt; that doesn’t mean we shy away from hard truths. We hope to inspire you to feel happy with yourself while acknowledging the realities of our world—because together, with knowledge and insight, we can make it better. I believe that part of making it better is simply feeling okay about ourselves, even feeling good—great!

You are not a commodity. Too often, companies market to you as if you’re just a “consumer,” reducing humanity to a transaction. That's not how we see you. Our mission of leading a groundbreaking, slow fashion company is what drives us, and you are part of our community—a group of people doing something about the polluting fashion industry through social ethics and ecological responsibility. You are a divine spark, worthy of acknowledgment as a human—you deserve our respect.

Most likely, you are here, in part, because you’re a conscious consumer and care about our world (and love our fly technology ). Yet you still want to get gifts for your people. You’re not buying to fill a void or chase trends—you’re aware, thoughtful, and looking to be part of something bigger.

Chickfly exists to create durable, sustainable, and gender-inclusive products that respect the planet and its people. We are not just leveling the playing field for peeing; we also endeavor to tread lightly with every step and lead the way in ethical fashion. We would like to be a beacon of light, too!

We craft products designed to last, reducing waste and giving you a reason to feel good about your purchase. Our 30-day return policy ensures that if our pants don’t fit your life — you can send them back. Please help us by trying to keep them in good condition so we can resell them in our Seconds Sales!  This offers a more affordable solution to friends who can't pay the full price of slow fashion.

The garment industry generates staggering waste when clothing isn’t resold or recycled. Knowing the facts helps us make better choices. Environmental awareness shouldn't be laden with shame — we believe people do their best work when they feel good about themselves! That's why we want to celebrate with you while we discuss the dark side of fashion waste, for which we strive to offer an alternative.

Let’s Discuss the Hidden Cost of the Fast Fashion Waste Stream and Why, at Chickfly, We Are Doing Something Different, Together

As the holidays approach, we're taking this moment to dig deeper into one aspect of fast fashion: post-consumer waste—the clothes we donate or throw away. On average, clothing is worn just seven times before it’s discarded or donated to a thrift store. This isn't how it used to be, but clothes have become so cheaply made that thrift stores can't resell most of them anymore!

Fast fashion garments are poorly made, often using synthetic fibers like polyester that release microplastics into the environment. These microplastics pollute rivers, harm ecosystems, and even enter the food chain. Many of these items fall apart, fade, or become misshapen far more quickly than quality garments—and they’re often designed with frustrating shortcuts, like sewn-shut pockets.

When clothes are donated to thrift stores, only 10% are resold locally. Much of the rest is sent overseas to countries like Ghana, where it often creates significant harm. Discarded garments overwhelm local markets, disrupt industries like fishing, and clog rivers and oceans. Many are burned as fuel in electronics waste processing, releasing toxic fumes while communities are left to manage the health and environmental impacts.

Efforts to recycle textiles, while critical, can’t keep up with the sheer volume of waste. As a person that needs clothing, the solution lies in a combination of strategies: buying fewer, better-made garments, buying natural fibres, repairing what we already own, valuing classic quality over fleeting trends, and fostering a circular economy where waste is meaningfully recycled back into textile manufacturing.

At Chickfly, we prioritize sustainability and durability. Our bamboo line contains just 6% spandex for stretch, and is 94% biodegradable. The nylon in our Rec Rec line is from recycled plastics. Both are dyed with organic dies, in a factory with a small carbon footprint. Many of our customers report that their first pair of bamboo pants and leggings from our launch three years ago is still in good condition. A quality products will be in your wardrobe for years. Chickfly is colorfast, has double seams on the bottom of the pockets, and the fabric lasts. Thick, quality knits also insure no see-through moments when bending over during yoga class!

As we enter this gift-giving season, let’s pause to appreciate ourselves and the good we bring to the world. Please support small, local, and sustainable businesses and invest in our communities. Likewise, we continue to do this by working with small companies—we have never, ever bought anything from Amazon, something we are proud of and find surprisingly easy to do! It's just a good habit.

By choosing well-made, sustainable items like Chickfly pants, you’re taking a stand against a toxic system. Your choices help reduce waste, support thoughtful production, and builds a future where quality and ethics come first.

But please don’t buy Chickfly pants if you won’t wear them! They’re for people who need, want, and love them. And if Chickfly pants aren't right for you, that's okay. You can still be part of our community. The pants revolution is about more than just pants! You can watch us innovate and grow; we're happy about you just being here, spreading the word, growing your awareness, or purchasing a gift certificate for a friend.

And remember: if you try Chickfly Pants and they don’t fit, they can always be returned within the 30-day window for someone else to enjoy through our Seconds Sale.

Thank you for being conscious, for being part of something greater, for being a kindred light, and for remembering: you are good, you are worthy, and your choices can change the world.

(Photos and most of these statistics are from PBS NewsHour, November 18, 2024 episode.)